“Be Authentic” is a phrase I’ve been encountering quite a lot these days in researching ways to market and promote my art to increase sales.
Wait, you spend time learning how to market and promote your art? Don’t you just paint all day? There it is, the part of being a professional artist…we almost all hate. I’d be lying if I didn’t admit to muttering the words “But, I just want to paint!” on more than one occasion.
All joking aside, these days self-promotion, marketing, and social media are all part of the job of a professional artist. A necessary part. A wonderful part in some aspects, because being an artist is a rather solitary occupation. The ability to reach out beyond my incredibly small world and connect with you is terrific and something I am very deeply thankful for.
I recently heard the number of works considered to be masterpieces by Pablo Picasso is somewhere around 100. I’m sure the exact number is open to debate. He is estimated to have created around 50,000 pieces in his lifetime.
People are so interested in seeing his masterpieces, but what about the other work? The failures, the struggles? Are they interested in the authentic life and work of Pablo? Or, just the magic that is Picasso?
The passion and gratitude I feel for painting are much easier to share, to celebrate the successes and happy moments of my days with you. It’s considerably harder to be as open and let you in on the days where I’m muttering “This sucks, I know it sucks, I suck, art sucks, why am I doing this…because it sucks!!” Accompanied by a picture of the paper towels in the trash can with the remnants of the painting I just wiped off…again. Luckily, these days aren’t that frequent. And, honestly, who wants to, or needs to hear about that in today’s culture. I’d rather be a positive spot in your day.
Being an artist is a roller coaster ride of emotions, full of ups, downs, and thrilling turns. When I reach the end, I’m so euphoric I want to run back to the beginning and ride the roller coaster all over again. There might be a bit of happy dancing going on at the end as well. Shh, don’t tell anyone or they might think I’m a crazy artist.